My process begins with defining your marketing objectives. Below is a sample of questions I often ask:
- What is your story?
- What is your brand’s mission?
- What problem are you trying to solve?
- Who is the targeted audience and what is the best way to engage them emotionally?
- What material are you using for inspiration?
All of this information and more is then distilled into visual boards and a project creative brief (before I even pick up a pencil to sketch ideas). Learn more about Dara’s process.